Companies with a Sense of Humor

What happens when companies start interacting with their users? Well recently it has become a popular and effective business strategy for companies to start interacting with consumers tweets or media content. Responding to tweets mostly has become kind of a playful back and forth between consumers and companies even between companies and celebrities. Responding to tweets is just one of the ways that companies get involved with their consumers and how they build their fan community. Some tweets like this one below are just examples of how these companies are stepping up their game with a sense of humor.

http://www.pastemagazine.com/articles/2014/06/10-actually-funny-companies-on-twitter.html