Recently I did a content audit of LVC's social media presence to see what kind of views and media attention they get in the span of three weeks. I also analyzed what kind of content was posted and how followers reacted to that content. Analyzing the social media platforms of LVC which are Facebook, Twitter, and Instagram, was very interesting. The amount of content posted in the allotted time period was good and it gives LVC a very prominent social media presence.

1.    Audit of social media presence:

Lebanon Valley College has three social media platforms: Facebook, Twitter, and Instagram.

Facebook:

Followers: 9,313

Visits: 27,946

Page Likes: 9,324

Likes on statues (11/1/15—11/14/15): 669

Comments (11/1/15—11/14/15): 21

Shares: 15

% Of comments replied to (11/1/15—11/14/15): 24%

Twitter:

Followers: 3,559

Total Tweets: 13.3K

Total Likes: 1,622

Likes (11/1/15—11/14/15): 131

Retweets:( 11/1/15—11/14/15): 103

Instagram:

Followers: 2,174

Total Posts: 1,065

Posts (11/1/15—11/14/15): 29

Likes (11/1/15—11/14/15): 2,208

Comments (11/1/15—11/14/15): 26