The NHL has now come up with a new system that gives rewards to fans just for using their social media. NHL teams have realized the power of social media presence. See the more good content is out on Twitter or other forms of social media, the better for the image of the NHL team. If fans post good or funny comments the social media management teams for the NHL respond, repost, or just share these posts on their official social media accounts. Now NHL management teams have added incentives to posting positive posts about their NHL teams. Not only would they get reposted by the individual teams but they also could win free tickets, apparel, and other prizes for being great social media fans! Some stadiums even have a "Social Media Suite" where loyal fans get to watch games. This tactic being used by a lot of NHL teams now gives "the little guy" (the fans) a chance to get their 15 seconds of fame and it also allows for great content to be published online about the individual teams which is a win for the NHL and a win for the fans.
http://www.si.com/nhl/2015/12/17/nhl-fans-social-media-content
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