As of last week snapchat has announced that they will be teaming up with the NFL so that Snapchat users and football fans will now have access to highlights and behind the scenes footage available in the app's "live stories". Fans still will not be able to watch full length games but fans at home will be able to experience what it like behind the scenes in the locker rooms or the view from the nose bleed sections.
The cool thing about this partnership is that Snapchat posts new stories weekly that correspond with the football games of that week. This continues throughout the season all the way until Superbowl 50. Fans worldwide will be able to follow their teams and reap the benefits that these live stories have to offer.
Even though these live stories are free to users, Snapchat makes most of their money from their discover channel which features live stories from National Geographic, CNN, Food Network, ESPN, and other networks. The live story feature has generated around $16 billion and with new partners like the NFL they are predicted to make so much more.
http://techcrunch.com/2015/09/17/the-nfl-and-snapchat-partner-on-weekly-live-story-videos/
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